Most Sailing offers 15 sailing yachts to charter in Fethiye, Türkiye. On a Saturday afternoon, at 2 o’clock, their guests check in with comfort, getting the personal experience they expect.
Instead of rushing around, their crew is relaxed, speaking with guests about the weather, tips in the area and providing exceptional customer service, actively driving their reviews online.
This isn’t what Saturday afternoons look like at most other yacht charter bases.
From Paper Chaos to Digital Fleet Management
At first, Most Sailing’s Saturdays looked like everyone else’s. Guests coming to the marina, crew carrying paperwork and rushing around trying to get everyone onboard while the next group was ready to check in. It did not feel personal, even though there was a person checking guests in.
“Everybody’s just coming to you and everybody’s shouting at the same time on the pontoon,” Özgür remembers. “I said enough, I need something to sort it out.”
From the beginning, Özgür knew they needed to break out of traditional ways to create a more personal experience. Papers everywhere, check-ins and check-outs inefficient, feeling rushed and causing waits while the crew was constantly forgetting things because they relied on manual tracking during the yacht handover process.
How Floatist Changed Yacht Charter Operations
Most Sailing started using Floatist as their yacht fleet operations software for check-ins, check-outs, cleaning organisation, yacht maintenance logs, and crew coordination. For Özgür, as a charter yacht fleet operator, the most important thing was transparency, a better understanding of inventory and how to manage yacht turnaround day in a way that provides a more personal approach where there is time to chat with guests.
Their workflow became simple instead of chaotic and staff is happy to have switched to digital operations. No more paper chaos, no more shouting across the charter base, and no more forgetting critical tasks in their yacht charter management operations.
Digital Solutions Improved Guest Reviews
Most Sailing’s star ratings went up after implementing digital check-in and fleet management software. Providing a charter guest app, the guests became self-sufficient using the yacht manuals provided by Floatist instead of depending on a response of the crew for every question. This extra time, Most Sailing uses to provide better care for their next guest.
Now their guests can troubleshoot minor issues themselves using Floatist’s yacht charter software instead of calling the base. They feel capable instead of helpless. The experience becomes a personal achievement, turning a negative experience into a positive.
A five-star review for a great crew who fixed something fast, still tells future guests something broke. The goal for most sailing is to get reviews about amazing service when the guest actually asks for it such as the best restaurants or snorkeling spots around the current location.
After the charter, Floatist automatically collects guest feedback, and if it’s positive, prompts them to post it to Google Reviews with one click. This is a game changer as most guests only leave reviews when something goes wrong.
Most Sailing saw their 5-star ratings increase simply because happy guests were prompted at the right moment. That feedback loop also helps operators understand what guests actually value or don’t need, so they can keep improving the experience where it matters using firsthand data.
Creating a New Guest Experience
While other charter bases are in full crisis mode on Saturday afternoons, Most Sailing’s pontoon is peaceful after implementing Floatist as their charter management software. Guests aren’t waiting around frustrated, and the crew is not running around stressed because most of the admin is done digitally.
From Özgür’s perspective as a fleet operator who successfully went digital, the difference is obvious. His Saturday afternoons are calm, his crew isn’t stressed and his guests are happier. When Özgür invites other fleet operators to visit Most Sailing’s marina at 2pm on a Saturday, they are often surprised.
The calmness of Saturday afternoon after going digital often has people realizing that chartering a sailing yacht can look different, and Most Sailing is a great example.